IDENTCO, a manufacturer of high-performance labels for the power equipment, electronics, transportation, and general industrial sector, has appointed longtime materials supply executive Brad Zechman as its newest CEO. He officially joined the company on April 10, and will be responsible for overseeing all strategic business, sales and product development direction across each of IDENTCO’s four major business units. Zechman also is CEO of Reliance Label Solutions.

Most recently, Zechman served as president of Pennsylvania-based Adhesives Research, where his implementation of a commercial transformation linked to a more suitable operational strategy lead to toward significant growth. Prior to that, he spent three years as VP of global packaging for Minnesota-based HB Fuller, where he oversaw strategies that helped mitigate the then-deflationary raw materials market. Before that, he spent a decade with specialty materials and electromechanical solutions company LORD, where his leadership led to exponential growth.  

Zechman joins IDENTCO at a promising time. The company has been steadily adding to its extensive portfolio of labeling solutions, which it designs, manufactures and supplies for demanding sectors such as automotive components, electronics applications, industrial machinery & tools, and commercial transportation. Among other products, IDENTCO specializes in exactingly engineered labels, ribbons, applicators and printers for product tracking & tracing, branding, compliance and identification.

Zechman is replacing IDENTCO CEO and founder Scott Lucas, who is retiring after a 37 years with the company. Through the decades, Lucas’ stewardship helped take IDENTCO from a promising labeling and marking solutions startup to the robust, globally-focused organization it is today. Lucas has assumed the title of chief strategic relations officer.

“I am honored to step into the role of a true industry pioneer like Scott, and look forward to helping build upon what he helped create as IDENTCO enters a new chapter,” says Zechman. “We’ll continue to expand of solutions portfolio across each of our four main business units, with the goal of further increasing our market presence in each.” 

Zechman earned a degree in chemical engineering from Rutgers University in New Jersey, and an MBA in finance from Wharton School of Business, University of Pennsylvania.